Case Study

Supporting a Multi-Channel E-commerce Brand Without Running Its Own Warehouse

How a growing Hong Kong e-commerce brand uses Kube to manage a large product range, Shopify orders, B2B fulfillment, retail replenishment, and campaign handling from one fulfillment operation.

Client & Operation Snapshot

Business Type: Growing multi-channel e-commerce brand
Market: Hong Kong
Sales Channels: Shopify B2C, B2B, wholesale, retail and pop-up operations
Product Range: Large multi-brand SKU catalogue
Kube Services: Warehousing, inventory storage, B2C fulfillment, B2B / retail fulfillment, relabelling, repacking and special packing
Relationship: Multi-year partnership

The Challenge

As the business expanded its online presence and product range, managing inventory and fulfillment from its own office became increasingly impractical.

The growing number of SKUs required significantly more storage space, while the business did not have a dedicated warehouse team to manage stock and daily fulfillment.

At the same time, the operation was becoming more complex. The client needed to support Shopify consumer orders together with B2B requirements, retail replenishment, pop-up stock movements and campaign-related packing.

Rather than investing in its own warehouse, staffing and fulfillment infrastructure, the business wanted an outsourced operation that could support its continued growth.

The Fulfillment Setup

Kube manages the client's Hong Kong inventory and fulfillment operation across multiple sales channels and handling requirements.

The setup includes:

01
Inventory storage
02
Shopify B2C pick & pack
03
B2B and wholesale order fulfillment
04
Retail replenishment
05
Pop-up stock movements
06
Relabelling
07
Repacking
08
Special packing requirements

These requirements are handled within one fulfillment operation, allowing the client to use the same inventory base to support different sales channels and outbound needs.

Handling the Operational Complexity

The operation extends beyond routine daily order fulfillment.

Seasonal campaigns and brand collaboration projects may require special packing workflows and the handling of thousands of individual items within a single project.

These projects need to be managed alongside normal Shopify orders, B2B fulfillment and retail replenishment without separating the client's inventory into completely different operations.

Kube coordinates the required warehouse resources and handling workflow based on the project requirements, while maintaining the client's ongoing day-to-day fulfillment operation.

When requirements change or special handling is needed, the client can communicate directly with the Kube operations team to discuss what can realistically be arranged.

The Result

By outsourcing warehousing and fulfillment to Kube, the client has been able to continue expanding its online and offline business without operating its own warehouse or maintaining a dedicated warehouse team.

Internal staff can spend less time managing physical inventory and warehouse activities and focus more resources on business, product and brand development.

The client can also support different sales channels and campaign requirements from one Hong Kong fulfillment operation rather than maintaining separate warehouse setups for different parts of the business.

Relevant Kube Services

This operation uses several Kube services:

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